On this page, you will introduce visitors to your products and tell them what makes your products unique. Highlight the benefits of your products, and if you have many products, have a separate page for each product or types of products.
These pages can be used for descriptions and specifications only or for transactions as well. Keep your visitors engaged and encourage them to explore the rest of your website.
It is also important to include, where appropriate, hyperlinks that when clicked on take visitors elsewhere on your website. Hyperlinks are a simple way to engage visitors and encourage them to explore (and spend time on) your website.
And give your visitors at least one good reason to contact you or call you on the phone!