On this page, you will introduce visitors to your services and tell them what makes your services special. Highlight the benefits of your services, and if you offer many services, have a separate page for each service or types of services. Keep your visitors engaged and encourage them to explore the rest of your website.
It is also important to include, where appropriate, hyperlinks that when clicked on take visitors elsewhere on your website. Hyperlinks are a simple way to engage visitors and encourage them to explore (and spend time on) your website.
And give your visitors at least one good reason to contact you or call you on the phone!